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Technology

How Sentiment Analysis of Customer Reviews Can Protect Your Brand Online

Customer reviews play a key role in determining the success of your brand, especially online. According to BrightLocal, 93% of local customers use online reviews to determine whether a local business is “good” or “bad”. By using sentiment analysis to Read more…

By Nadee Wije, 5 years1 year ago
Technology

How Businesses Are Leveraging AI To Outpace Competition

Artificial intelligence (AI) is set to be the most important driver of business competitiveness with respect to productivity, profitability, and future growth. It enables businesses to boost performance by optimizing data-driven decision making, enhancing customer experience, and accelerating product innovation—to Read more…

By Nadee Wije, 5 years1 year ago
Technology

The Current Global Threat Landscape

The global cybersecurity market is projected to grow from $173 billion to $270 billion by 2026, as the global threat landscape continues to evolve in terms of scale and sophistication. However, while new technologies offer hope to combat cyber threats Read more…

By Nadee Wije, 5 years1 year ago
Copywriting

5 Copywriting Tips For A High-Converting Landing Page

Your landing page is like an online brochure. It introduces your company, products or services, and informs prospects of the benefits. It needs to sell, but it shouldn’t be salesy. No one likes that! So, how do you sell without Read more…

By Nadee Wije, 5 years1 year ago
Technology

Blockchain Technology Explained

Blockchain technology has disrupted banking, finance, logistics, and the list goes on. The technology has the potential to disrupt every industry, from healthcare to agriculture. It promises a secure and transparent future where no one can manipulate or control the Read more…

By Nadee Wije, 5 years1 year ago
Copywriting

High-Converting Sales Copy: A Comprehensive Guide With Examples

Writing a high-converting sales copy goes beyond putting pen to paper. It involves research, strategic planning, creativity, empathy, and the list goes on. Understanding human behavior is also very important. But, knowing how to write is trivial. This post explores Read more…

By Nadee Wije, 5 years1 year ago
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